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This project is about cat food packaging that can instantly use for pet owner and to encourage people to feed stray cat because this packaging is kind to environment. Below is the final product and progress from the beginning
Instant cat food
SKETCHES
This project start with sketches idea. I created four idea and above is the chosen one. This stage I sketch the idea of how to use the packaging and the template. In this stage I also provide all information about the packaging such as material, weight, instruction and detail function of the part in the packaging.
This is a second stage of sketches. This stage I put a detail information, design sketches, colour of the packaging, labelling and actual size of template.
DIGITAL
Above is a digital stage that required to be more detail on labelling and design. This packaging have three color that represent flavor. Green for meat, orange for salmon and blue for tuna. For the labelling, I include ingridients, benefit, a little bit of briefing of this packaging, barcode, manufacture information, recycle icon and nutrients. For design idea, I try to include cat element such as cat , face, and their paws.
FINAL PRODUCT
Material : paper box (chipboard)
lightweight but strong
thickness - 1.3MM / 820GSM
100% recyclable material
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The layering inside this packaging is layered with aluminum foil to protect the food inside and prevent the packaging from get wet because of cat's saliva. This packaging have a save clip so user can keep the leftover food.
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